Born from the idea of bringing the colors and culture of India to your doorstep, Genera Online is backed by Gemco Group, which occupies a strong foothold in

gemstones and jewelry business globally for last 2 decades. Started in 2011, Genera Online has been on an epic ride ever since.

Staying true to our core beliefs, we aim to deliver exceptional online shopping experience to our customers across the globe.

Genera Online is an amalgamation of various brands, Rajrang and Mettlle being the major ones. Genera Online is one of the leading online retailer with its offices in India, US, Hong-Kong and Spain.


Shop unique finds for your home from our vast collection of home decors and home furnishings comprising cushion covers, wall hangings, stationery decor among

others. Also, shop latest trends in fashion from Rajrang ranging from skirts to sarees to scarves and handbags. Be it products at affordable prices or fast shipping services, whatever we do revolves around our obsession to provide our customers with quality products and services.

Not only we have collaboration with more than 30 portals including Flipkart, Yebhi, Paytm and international portals like Rakuten, e-crater, I-offer, Rajrang also boasts of maximum seller ratings on portals like E-bay and Amazon.

Having a strong base in the online markets of US, UK and India, Rajrang is gradually making its mark in the markets of Europe and Australia.

Our online handmade jewelry store offers unique jewelry designs at affordable prices. From Victorian Jewelry to heavy diamond and gold jewelry,

Mettlle has never failed to please their customers with their rare and elegant pieces.

The various categories that mettlle endorses include Tassel Jewelry, Enamel Jewelry, Macrame Jewelry, Carved Jewelry among many others.

Active on portals like E-bay and Amazon, Mettlle has a hold in the US and UK online markets.


Our another jewelry brand which

deals specifically in diamond-silver jewelry


This brand brings imitation jewelry in modern

patterns and highly affordable prices

for routine-wear.


The highlight of this brand is its traditional

Theva and Polki jewelry crafted in simple and

exquisite designs.